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Responsive VS Mobile

Consumers are increasingly 'going mobile' to access online content, with more and more people using a mobile or tablet device as their primary source of accessing the web.

For a vehicle dealer looking to reach more customers online, having a website which is accessible through mobile technology is imperative in reaching these customers.

Why do i need it?

Conventionally to capture mobile traffic, you would need two websites - one desktop and one mobile optimised site. However, with Flex responsive websites you only need one, as the website will automatically adapt the content of your pages to the right size for the device being used.

What is the Difference?

  • Mobile websites may sometimes be favoured if the site is being specifically designed for mobile user needs only.
  • However, responsive websites are the preferred method for those looking for an all-in-one site with easy updates, SEO capable of capturing traffic across numerous devices, quick site creation, affordable development, and customisation.
  • A responsive website will use the same URL regardless of device, meaning there is only one website to maintain and update. Despite using just one URL, the site will automatically render its layout to perfectly fit the device being used.
  • Mobile websites have separate URLs which the user is directed to automatically, depending on the device they are using. Because of this, some people use separate mobile sites as a way of tailoring the experience for mobile users.

Both approaches mean that the user is served a highly professional looking website, tailored to the device they are using. However, responsive websites are the most advanced (and some may argue the most convenient) means of access, ensuring your website is perfectly rendered by your customers wherever and however they choose to access your site.

Flex - Autoexposure Car Dealer Product of the Year Nominee